Editorial
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Fashion news, style education and fit guides. The point of this section is that a fit guide should be as good a reason to visit as a sale is.
Fit guidesHow to actually measure yourself, without a second person
Four measurements, one tape, and the three places almost everybody gets wrong. Do this once and every size prediction on the site gets sharper.
6 min read · Fit guides
[01]
Fashion news
[02]
Style education
Rise, explained: why the same size fits three different ways
Low, mid and high are not style choices so much as they are placement choices. Where a waistband sits changes the whole leg line.
5 min read
The wide leg is a proportion problem, not a trend
Volume below the waist has to be answered above it. Here is the arithmetic, without any of the usual advice about what to avoid.
7 min read
The case for the co-ord, from someone who dresses at 7am
One decision instead of two. Why a matching set is the most useful thing in a small wardrobe, and how to stop it reading as a uniform.
5 min read
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